Q&A: Permission and the Electronic Commerce Protection Act

I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean for US companies which have Canadians on their list? It looks like the ECPA (pronounced Eck-Pa) has a slightly more rigid permission rule than CAN SPAM (implied consent is not exactly opt out). So if I have Canadians on my file, and don’t have ZIP or Country, will...

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IAPP Canada KnowledgeNet Meeting: Ottawa, Ontario

This sounds like a great event and as an ambassador for IAPP Canada, I would like to extend this invitation to you to attend the next KnowledgeNet meeting. What are KnowledgeNets? KnowledgeNets are free educational workshops for the data protection and privacy community. Each meeting features a presentation by an expert on a timely information privacy topic and includes a networking breakfast or lunch. Why the invitation, I thought...

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Q&A: An Offer In A Confirmation Message

Q: Dear EmailKarma.net, We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of our email program. What are the ramifications of switching the article thumbnail for a thumbnail of one of the actual offers that we would be sending? Here are a sample of what we are considering: Thank you for opting in to receive our email communications. To complete the...

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Q&A: Text in images are spam filter proof?

Q: Hello EmailKarma.net, I’m going back and forth with a co-worker because I have advised that a client remove some of the text from their latest creative. My Co-worker is adamant that that spam filters can’t read text within an HTML image, and that the message should be fine to send. If that’s true, do you think its about to change? Also heard emails are being ‘fingerprinted’ and treated accordingly by...

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Q&A: Are you missing out?

Q: I got asked over twitter today: “How useful do you find delicious? Does it drive traffic to your blog?” A: Here is my expanded response as Twitter limits your ability to respond. Delicious works great for me it is usually one of the highest performers for information sharing on the site. But I only publish the Delicious feed in my twitter and site email notifications. I like to think of it as an added bonus for my...

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Q&A | Why so many browsers/email clients?

I actually got asked this a long time ago by a co-worker and again today by @4stefan (BTW – I recommend @4stefan as a person to follow) asked me again over twitter Q: “Why do you need so many web browsers (or Email Clients) installed on your computer?”.  A: Why so many clients… well for several reasons; Just to try it out and play with something new, I love technology and “new things” even if they...

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