The Five Rs of Email (Day 5)
Day five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what…
Read articleCategory: Post By Year
The Five Rs of Email (Day 4)
So far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the…
Read articleThe Five Rs of Email (Day 3)
After looking at Reputation and Recognition, Day three of "The Five Rs of Email" has us looking at Readability. According to the Wikipedia "Readability is…
Read articleThe Five Rs of Email (day 2)
Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient.…
Read articleThe Five Rs of Email (day 1)
There are a number of factors that effect your delivery on a daily basis, and I’m going to talk about five of them, surprisingly they…
Read articleDEMO | Email Data Source
Are you monitoring your competitors? No, while the Email Data Source team is, and your competitors might just be watching you. Yesterday I was lucky…
Read articleBUZZ | Hey Gmail!!!
The Group over at the Email Standards Project (ESP) is looking for help getting the Gmail developers attention and they are asking for your help.…
Read articleOneDegree | Activation Emails: How to Make a Positive First Impression
Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact…
Read articleWhere are you hiding your opt-in?
I subscriber to a lot of email, and frequently I’m reading a marketers RSS feed (almost 100 at last count) published by the same company…
Read articleWhat would you do?
Recently on the Email Marketers Club the question was raised; “My provider had a major issue, where another client’s content was sent to my list,…
Read article