JD Falk, Return Path’s new Director of Product Management, Receiver Products, and fellow CAUCE Board Member, give some insight into getting your email delivered and the common themes and tactics that are commonly tried to...
Read MoreiMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and how marketers are missing out on subscribers by not integrating email...
Read MoreThinData published this advice, on Viral Marketing Programs, today in the Email Strategies Newsletter.Question:We are a financial services firm planning to include a viral marketing component in our next email campaign. Can you...
Read MoreToday Bill McCloskey, from Email Insider, asks the question:How’s your company’s Email Karma?
Read MoreMAAWG’s Sender Subcommittee has published a Sender Best Current Practices document, the current version 1.1 is available. Continue to check back often for the latest versions of this document.This BCP talks about how...
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