IMAP and Gmail?
Well it’s comming – IMAP support for GMail users – comming to an inbox near you in the next few days. How do I know I can activate this?Login to your Gmail account and click on Settings (top right). Looks for...
Read MoreAuthor: Matt V - @emailkarma
Anti-phishing education resources
As part of a user education process Paypal has launched the anti-phishing challenge. I received a notice of this to my registered paypal address (I found this legitimate message in my junk mail folder1 by reviewing and verifying...
Read MoreLooking for an ESP?
When looking for a new Email Service Provider (or ESP) you should consider a number of different features.Think about:The fit with your internal process (ex: exports/imports, and privacy)Do you want a partner that integrates...
Read MoreWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process.In one selection the box is left unchecked, but the language used describes that checking the box...
Read MoreSubject Lines
Why pass on the opportunity to use your brand in your subject line?The group over at MyEmma have been publishing a top 10 list for B2B marketers, and this post (day 6) really stuck out as an easy win. It talks about the use of...
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