Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and...
Read MoreBack in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in the month of August were not being authenticated correctly.Comparing this to...
Read MoreJD Falk, Return Path’s new Director of Product Management, Receiver Products, and fellow CAUCE Board Member, give some insight into getting your email delivered and the common themes and tactics that are commonly tried to...
Read MoreiMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and how marketers are missing out on subscribers by not integrating email...
Read MoreThinData published this advice, on Viral Marketing Programs, today in the Email Strategies Newsletter.Question:We are a financial services firm planning to include a viral marketing component in our next email campaign. Can you...
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