Author: Matt V - @emailkarma

Fun things to know about Gmail

Here are a few things to know when your sending messages to Gmail.All text that looks like a URL will be hyper linked even if you didn’t intend it to be as the Gmail interface will make it click able. This could lead to...

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Reclaiming old or lapsed users

Two recent articles have been discussed regarding the reactivation of older address on your file. This is a common way to build or pad your list with subscribers that might have been left behind at some point.First off Bronto...

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Page 9 of DMN.ca

Ok it’s not Front page but it’ll do.I have a story published in DMN’s September issue (pdf) on Page 9, about ThinData’s “The Marketer’s Guide to Successful Email Delivery” (download)...

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Q&A | Are IP address portable?

Q: Hello EmailKarma,Are IP address portable? If you are thinking of moving hosting facilities and have built your reputation on your IP address that is owned by a telecom company – how do you suggest handling this? If you can’t...

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Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay