Q: Dear EmailKarma,Is it always necessary to say the offer is an advertisement in the subject line or are you still compliant if you say “special offer from an advertiser” in the body of the email? Is it necessary to state it in...
Read MoreHas your email to Hotmail gone missing like this?Here are some of the reasons why your mail to Hotmail might end up being blocked, bulked or discarded:Lack of or failure of SID/SPF recordsIP address reputationContent filters...
Read MoreCBSSports thought that they were and initiated a major list cleaning, by asking their subscribers how much email they wanted to receive. In April, CBSSports began re-opting subscribers who had been inactive for six to nine...
Read MoreMany questions are currently being asked about monitoring your email reputation and how to go about this.Here is a short list of way you can keep track on your own:Feedback loops – A service offered by a number of ISPs to...
Read MoreI saw this question posted to the Email Marketer’s Club today and I could not help myself, I just had to answer it here.Q: Whats the best way to build reputation on new IPs?A: The best way to build reputation, or to repair...
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