Author: Matt V - @emailkarma

Successful List building

Today Ken Magill published this story about Bath and Body’s email acquisition program and how it grew to 10 million subscribers in less then 2 years.What you can learn from this story:Knowing your target audience is...

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Building reationships

A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...

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What’s your reputation?

Email reputation is currently buzzing all over the eMarketing landscape, in fact it have been for over two years.Mediapost talks about five factors, or tricks as they are referred to, that cause your reputation to suffer. The...

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Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay