Back in May the Email Experience Council wrote about Image suppression in the web clients for AOL.com and AIM.com and how you should expect to see a drop in open rates because of this.Almost every web mail provider suppresses...
Read MoreToday I was featured in ThinData’s Email Strategies monthly newsletter, where I talk about “Four Critical Email Marketing Imperatives”.Here is the introduction to the article:Last month ThinData published The...
Read MoreThe politics of spamming8/7/2007 6:00:00 AM by Nestor ArellanoIT Business has a story today about commercial email inundating the inbox of subscribers. Not only are companies competing with their competitors for the perfect...
Read MoreCarolyn Gardner over at Sitebrand posted a note today about the issues experienced when switching Email Service Providers and it’s effect on your delivery. She points out that “with an increased rate of...
Read MoreThere are a number of different schools of thought on bounce handling, but it is important to understand that not all bounces are created equal… Lets start with what is a bounce and then go into how to handle and read...
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