Author: Matt V - @emailkarma

Bounce handling

There are a number of different schools of thought on bounce handling, but it is important to understand that not all bounces are created equal… Lets start with what is a bounce and then go into how to handle and read...

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Now you see them, now you don’t

Here are some tips for coding emails that are visually pleasing even without images turned on:JPG’s are best for larger graphics that consist primarily of images, such as a masthead photograph.GIF’s are perfect for smaller items...

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Damn Spam – The New Yorker

Damn SpamThe losing war on junk Michael SpecterThis article talks about the origins or spam, the first being sent across the ARPANET by DEC in 1978, and moves on to modern spam related issues like the Robert Soloway...

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Keeping your lists clean

Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas to kick start your program again.1 – Sunset inactive users:Over time people...

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Help monitoring your brand

Having troubles monitoring your branding? Want someone else to do it… for FREE.In order to accomplish this try using Google alerts to monitor a number of different items. Monitor for terms related to you employer or a...

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Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay