Q: Dear EmailKarma,I’m working with a client that is concerned that they are starting to see delivery issues with their regular email messages. They’re seeing a decrease in open rates of the course of the year – they...
Read MoreQ: EmailKarma,I’m helping some folks who are launching a alternative lifestyles website (not porn) and I wanted to let them know what they’re potentially up against regarding email delivery. Would the word...
Read MorePersonal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s Privacy Law designed for the protection of personal information in the hands of private sector organizations and provides guidelines for the...
Read MoreToday Ken Magill published this story about Bath and Body’s email acquisition program and how it grew to 10 million subscribers in less then 2 years.What you can learn from this story:Knowing your target audience is...
Read MoreA good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...
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