Author: Matt V - @emailkarma

PDF, XLS spam and Phishing

Virus Bulletin is reporting a sharp increase in spam containing attachments, this time it is sent as an excel spreadsheets being sent to users. This following the trends of sending Images and PDF files in spam messages pushing...

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Permission is a great start!

Awebber, an ESP from Newtown, PA writes about the effect that proper permission works wonders for your email delivery, but remind you that there are other factors are also effecting your message delivery a major one being...

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Welcome to Email Karma

The definition of Karma reads: Karma is the moral law of cause and effect by which the sum of a person’s actions are carried foward from one life to the next, leading to an improvement or deterioration in that...

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Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay