Switching Email Vendors
Carolyn Gardner over at Sitebrand posted a note today about the issues experienced when switching Email Service Providers and it’s effect on your delivery. She points out that “with an increased rate of...
Read MoreAuthor: Matt V - @emailkarma
Bounce handling
There are a number of different schools of thought on bounce handling, but it is important to understand that not all bounces are created equal… Lets start with what is a bounce and then go into how to handle and read...
Read MoreNow you see them, now you don’t
Here are some tips for coding emails that are visually pleasing even without images turned on:JPG’s are best for larger graphics that consist primarily of images, such as a masthead photograph.GIF’s are perfect for smaller items...
Read MoreDamn Spam – The New Yorker
Damn SpamThe losing war on junk e-mail.by Michael SpecterThis article talks about the origins or spam, the first being sent across the ARPANET by DEC in 1978, and moves on to modern spam related issues like the Robert Soloway...
Read MoreKeeping your lists clean
Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas to kick start your program again.1 – Sunset inactive users:Over time people...
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