Insights on email, trust, and deliverability
I was recently asked about email addresses with a company name in the user alias and why would someone take the time to make these…
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In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some are that the new ads being displayed in…
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Guelph, Ontario (June 24, 2013) Inbox Marketer today announced the hiring of Matt Vernhout, who joins the company as its new Manager of Deliverability, Chief…
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Last week I presented at the annual IAPP Canada Privacy Symposium, along side Shawn Brown of nNovation LLP, where we discussed CASL compliance auditing. Discussion…
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Many people Struggle with organizing their inboxes and productivity loss caused by the seemingly never-ending stream of emails being sent to them. Around the office…
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Back in February I was invited to Ottawa, as part of my duties with CAUCE, to attend a session hosted by the Canadian Radio-television and…
Read articleEmail marketers constantly strive to find new ways to get their emails noticed, opened and clicked by end users. With more and more businesses embracing…
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Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the…
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Data released by ComScore in October ’12 suggests that Gmail has overtaken Hotmail as the world’s top email service. Gmail has grown very fast in…
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Recently Hotmail has made two technology shifts in their email authentication solutions, adopting DMARC and switching from Sender ID to SPF. These are significant changes…
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