Gmail talks about fighting spam and reputation

Posted by Matt V - @emailkarma | Oct 31, 2007 | 0

A look at the Gmail anti-spam team and the methods they use to combat spam.

Gmail has also recienly published the paper “Sender Reputation in a Large Webmail Service” for the CEAS (CONFERENCE ON EMAIL AND ANTI-SPAM – 2008). This paper discussed how a large webmail service can define and use reputation to identify and clasify authenticated sending domains to be spammy or not spammy.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.