CASL Countdown: Week 4 – Process flow
Jun04

CASL Countdown: Week 4 – Process flow

Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data flows… It is now time to go back and review the updates and changes you have applied over the past several weeks. Make sure that all of your web and email templates have been updated and that a plan for implementation is in place. Also be sure to test your automated email programs to ensure they are working properly and CASL...

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CASL Countdown: Week 5 – Forward to a Friend
May27

CASL Countdown: Week 5 – Forward to a Friend

Now that most of your CASL planning is done and we are in the Hurry up and Wait part of our countdown it’s time to think about some auxiliary email programs like Forward to a Friend. Sending unsolicited CEMs is clearly against the intentions of CASL and Forward to a Friend seems to be a great big target for potential violations under the legislation. Lets review the explanation of Forward to a Friend from the Regulatory Impact...

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CASL Countdown: Week 6 Review Third Party Contracts & Develop Internal Compliance Monitoring Programs
May20

CASL Countdown: Week 6 Review Third Party Contracts & Develop Internal Compliance Monitoring Programs

EDIT: Sorry for missing week 6 – my auto-post schedule didn’t trigger like it should have. This week is all about reviewing your third-party contracts to make sure that these organizations are required to be CASL compliant. In many cases existing contracts will need to be revised; so, make sure this is done well in advance of July 1st to give ample time for implementation. Also, this week we encourage you to look...

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CASL Countdown: Weeks 7 and 8 – Verbal Consent
May13

CASL Countdown: Weeks 7 and 8 – Verbal Consent

As the countdown marches on most of the grunt work for CASL should be in the works at this point and targets and goals should already be clearly scoped and under development. This week we will focus on verbal consent and some tips to help inform customers and provide a consistent level of service and consent collection to your database whether you have one or one thousand locations. As this is a big project it’s about the right...

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CASL Countdown: Week 9 – Are you on track?
May05

CASL Countdown: Week 9 – Are you on track?

There have been a lot of moving parts over the last several weeks with planning and updating your email programs in preparation of CASL’s enforcement date looming just a couple of months away at this point. I planned week 9 to be a check in week for the CASL countdown, make sure your plans are on track and that your teams continue to build towards a CASL compliant process for your business. At this point, for those following...

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CASL Countdown: Week 10 (Re)Setting Consent levels
Apr25

CASL Countdown: Week 10 (Re)Setting Consent levels

Now that we are set for new consents under CASL and are building in the proper consent requirements going forward with new subscribers we can take some time to focus on the existing subscribers in your database. There are several questions on existing data and how to use it going forward. I’ve started to see an slow increase in proactive reconfirmation campaigns using CASL as the reason for the request. From past experience...

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