I saw this question posted to the Email Marketer’s Club today and I could not help myself, I just had to answer it here.Q: Whats the best way to build reputation on new IPs?A: The best way to build reputation, or to repair...
Read MoreOn September 5th the OMMA Award finalist were announced. The OMMA Awards honour the brand marketers, agencies and content providers who continue to push the potential of online advertising creative. These Awards celebrate the...
Read MoreToday the New Zealand ‘Unsolicited Electronic Messages Act’ goes into effect.Read this short checklist from Scoop:Step 1- CONSENT – You need the consent of the email recipient in order to send them email...
Read MoreHere is a big tip for web developers and anyone else that is involved with email rendering and testing.Imagine testing with legacy versions of IE (4, 5, 6) for rendering with your email or your landing pages, having to...
Read MoreDear EmailKarma,We’ve been having internal discussions regarding whether or not Send-a-Friend or Refer-a-Friend emails are subject to CAN SPAM laws. I tend to think they are, but am seeking confirmation, what’s your...
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