Q&A: with EmailKarma
Q: EmailKarma,I’m helping some folks who are launching a alternative lifestyles website (not porn) and I wanted to let them know what they’re potentially up against regarding email delivery. Would the word...
Read MoreAuthor: Matt V - @emailkarma
What do you need to know about PIPEDA?
Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s Privacy Law designed for the protection of personal information in the hands of private sector organizations and provides guidelines for the...
Read MoreSuccessful List building
Today Ken Magill published this story about Bath and Body’s email acquisition program and how it grew to 10 million subscribers in less then 2 years.What you can learn from this story:Knowing your target audience is...
Read MoreBuilding reationships
A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...
Read MoreGmail explains why you should report spam?
Gmail’s official blog reciently posted a “Thanks for all the spam reports” to users for using the Report spam, and not Spam buttons. Here are their reasons you should be using these buttons:Reason #1: It gets...
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