Author: Matt V - @emailkarma

Successful List building

Today Ken Magill published this story about Bath and Body’s email acquisition program and how it grew to 10 million subscribers in less then 2 years.What you can learn from this story:Knowing your target audience is...

Read More

Building reationships

A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...

Read More

Follow EmailKarma

Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay