Defining Spam – four ways
Mickey, ran this article today on the definitions of spam (as used by various anti-spammers), prompted by an ongoing discussion around the quality of several…
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Gearing up for the 2007 holiday season
The holidays are rapidly approaching, email campaigns are gearing up. Are you ready for the season? If not here are some helpful links to get…
Read articleExperimental Authentication Survey #2
Back in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in…
Read articleExperimental Authentication Servery
A quick and experimental survey of the solicited messages in the EmailKarma inbox shows that ~50% of messages received in the month of August are…
Read articleQ&A: Dropping opens with consistent clicks?
Q: Dear EmailKarma, I’m working with a client that is concerned that they are starting to see delivery issues with their regular email messages. They’re…
Read articleDamn Spam – The New Yorker
Damn SpamThe losing war on junk e-mail.by Michael Specter This article talks about the origins or spam, the first being sent across the ARPANET by…
Read articleKeeping your lists clean
Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas…
Read articleNeed Stats?
Need some stats on email marketing or do you just want to see how you compare to everyone else? EmailStatCenter.com has become the Leading Authority…
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