Yahoo! FBL is here
Well it’s official the Yahoo! Feedback loop is now officially up and running. NOTE that your mail must be DomainKeys or DKIM signed to apply…
Read articleTag: eRSP
LAUNCH: DMA Email Authentication Help Center
Just announced today the DMA has partnered with Return Path to help members authenticate email. The new Email Reputation Registry will enhance these offerings by…
Read articleYahoo! gets SenderScore
Return Path is reporting that as of January 2009 Yahoo! will be using the SenderScore Whitelist. To Quote Alex Rubin, VP Business Development with Return…
Read articleWhy rendering tests are important
What would you think if you received a message like this (click for larger image)? Bad code, one time issue, missed a table tag? Probably – but this…
Read articleThe Return Path Podcast
Today marks the launch of Reputation Radio, the Return Path podcast. The description of this episode accouding to The Return Path Blog: In this week’s…
Read articleA Little Birdie told me… Excite’d yet?
It looks as though the FeedBack Loop program for BlueTie has been launched by Return Path. If you remember back, BlueTie was originally discussed here,…
Read articleBefore You Engage a Third-Party Email Reputation Service
Originally published in the “ThinData Email Strategies | AUGUST 2008” Newsletter (subscribe). An Email Strategies subscriber, a Brand Manager from a large consumer packaged goods…
Read articleReturn Path to Accquire Habeas
Return Path to Acquire Habeas, Creates New Powerhouse for Trusted Email Delivery Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing,…
Read articleMarketers Are Missing Out On the 1-to-1 Marketing Advantages
Study Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By E-mail Marketing Eighty Five Percent of Marketers’ Initial E-mails Lacked PersonalizationAccording…
Read articleReturn Path | Feedback loop updates
I’m not sure how I missed this one… Last month while Return Path was announcing the addition of the Comcast feedback loop to their hosted…
Read article