Tag: eRSP
Featured Articles:
Latest News:
Yahoo! FBL is here
Well it’s official the Yahoo! Feedback loop is now officially up and running. NOTE that your mail must be DomainKeys or DKIM signed to apply for this service.Return Path is once again at the helm, managing this for Yahoo!...
Read MoreLAUNCH: DMA Email Authentication Help Center
Just announced today the DMA has partnered with Return Path to help members authenticate email.The new Email Reputation Registry will enhance these offerings by making the monitoring and compliance process fully transparent to...
Read MoreYahoo! gets SenderScore
Return Path is reporting that as of January 2009 Yahoo! will be using the SenderScore Whitelist.To Quote Alex Rubin, VP Business Development with Return Path:During the first week of January, Yahoo! will begin using Sender Score...
Read MoreWhy rendering tests are important
What would you think if you received a message like this (click for larger image)? Bad code, one time issue, missed a table tag? Probably – but this happens to be a weekly occurrence within the Gmail webmail client for...
Read MoreThe Return Path Podcast
Today marks the launch of Reputation Radio, the Return Path podcast. The description of this episode accouding to The Return Path Blog: In this week’s episode you’ll hear George Bilbrey and Robert Barclay discussing...
Read MoreA Little Birdie told me… Excite’d yet?
It looks as though the FeedBack Loop program for BlueTie has been launched by Return Path.If you remember back, BlueTie was originally discussed here, when Exicte.com (including MyWay and Iwon brands) migrated all there clients...
Read MoreBefore You Engage a Third-Party Email Reputation Service
Originally published in the “ThinData Email Strategies | AUGUST 2008” Newsletter (subscribe).An Email Strategies subscriber, a Brand Manager from a large consumer packaged goods company, posed the following question:...
Read MoreReturn Path to Accquire Habeas
Return Path to Acquire Habeas, Creates New Powerhouse for Trusted Email DeliveryCombined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 ApplicationsNew York, NY, and Mountain...
Read MoreMarketers Are Missing Out On the 1-to-1 Marketing Advantages
Study Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By E-mail MarketingEighty Five Percent of Marketers’ Initial E-mails Lacked PersonalizationAccording To Return Path’s New Subscriber...
Read MoreReturn Path | Feedback loop updates
I’m not sure how I missed this one…Last month while Return Path was announcing the addition of the Comcast feedback loop to their hosted solutions they slipped in a small announcement for the addition for...
Read MoreHabeas responds to rumors of sale
Last night Des Cahill, Habeas’ CEO, posted this article to the company blog; Exciting Times for Habeas. Des’ comments are likely the result of an Article in Direct Mag regarding the possible sale of Habeas, although...
Read MoreISP Update | Road Runner
I have received several notices today stating that the following domains have been disabled on the Road Runner network effective 1/7/2008, as part of their planed migration announced in...
Read More
Follow EmailKarma
