iMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and how marketers are missing out on subscribers by not integrating email...Read More
On September 5th the OMMA Award finalist were announced. The OMMA Awards honour the brand marketers, agencies and content providers who continue to push the potential of online advertising creative. These Awards celebrate the...Read More
Kinetica Media has published a list of best practises for email marketing. This is a good list, however I would caution against #4 (Mail out on Tuesday or Wednesday).Day of delivery will vary by your consumers and they type of...Read More
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|Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale|
|Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White|
|Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay|