Q&A Transactional emails with unsubscribes?
I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...
Another CASL Milestone is about to pass
Tomorrow marks the second anniversary of Canada’s Anti-Spam Legislation (CASL) coming into force and we’ve seen a number of actions from the enforcing agencies with their new legal powers. To quickly recap: 5 March 2015 – 3510395 Canada Inc. (dba Compu.Finder) – Fined $1.1M for alleged violations of CASL March 11, 2015 – Avis Budget Group – Fined $30M in AMPS from the Competition Bureau over alleged...
Is your bank protecting you?
With all of the recent conversations and articles about DMARC and Authentication I thought I would run a quick scan of the banking landscape in Canada. I took a quick look at the top 5 banks in Canada and the Bank of Canada, Canada’s central bank, added mainly because of a recent phishing warning message they posted this week. The test is only on the corporate domain for each brand as many of the banks have sub-domains sending...
Yahoo announces upcoming DMARC changes
This evening Yahoo Inc announced, on the DMARC discussion lists, that as of March 28th that several of the DMARC records for their international domains will be switching to p=reject. This is in alignment with their current policy records for yahoo.com, which was changed in 2014. When Yahoo originally made these changes it cause come issues for email marketers using their yahoo.com email address with their ESPs not being authorized to...
Increased importance on Authentication
On February 9th Google updated an old post detailing email authentication adoption from 2013 (90% of all emails authenticated at the time) to show freshly updated 2016 numbers. This updated data reveals that 97% of all emails received by their services are being authenticated with at least one form of authentication. Traditionally not authenticating your emails didn’t really hurt your email deliverability, it definitely did not...
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