Category: 2014

Posted by Guest Author

OTA Releases Unsubscribe Study

by Matt V - @emailkarma | Sep 17, 2014 | 2014, CAN-SPAM, CASL | 0

It has been over a decade since CAN-SPAM became the defacto North America email marketing law,...

CASL – Three Weeks Later

by Matt V - @emailkarma | Jul 25, 2014 | 2014, CASL | 0

Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising...

Myth: COI makes you CASL Compliant

by Matt V - @emailkarma | Jul 16, 2014 | 2014, CASL | 0

I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are...

CRTC Infographic Regarding Consent

by Matt V - @emailkarma | Jun 17, 2014 | 2014, CASL | 0

As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic...

CASL Countdown: Week 2 – The Home Stretch

by Matt V - @emailkarma | Jun 16, 2014 | 2014, CASL | 0

CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to...

CASL Countdown: Week 3 Compliance and Monitoring

by Matt V - @emailkarma | Jun 10, 2014 | 2014, CASL | 0

With less than three weeks until the legislation comes into force (July 1st) and most of your CASL...

CASL Countdown: Week 4 – Process flow

by Matt V - @emailkarma | Jun 4, 2014 | 2014, CASL | 0

Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data...

CASL Countdown: Week 5 – Forward to a Friend

by Matt V - @emailkarma | May 27, 2014 | 2014, CASL | 0

Now that most of your CASL planning is done and we are in the Hurry up and Wait part of our...

CASL Countdown: Week 6 Review Third Party Contracts & Develop Internal Compliance Monitoring Programs

by Matt V - @emailkarma | May 20, 2014 | 2014, CASL | 0

EDIT: Sorry for missing week 6 – my auto-post schedule didn’t trigger like it should...

CASL Countdown: Weeks 7 and 8 – Verbal Consent

by Matt V - @emailkarma | May 13, 2014 | 2014, CASL | 0

As the countdown marches on most of the grunt work for CASL should be in the works at this point...

CASL Countdown: Week 9 – Are you on track?

by Matt V - @emailkarma | May 5, 2014 | 2014, CASL | 0

There have been a lot of moving parts over the last several weeks with planning and updating your...

CASL Countdown: Week 10 (Re)Setting Consent levels

by Matt V - @emailkarma | Apr 25, 2014 | 2014, CASL | 0

Now that we are set for new consents under CASL and are building in the proper consent...

Search EmailKarma

Follow EmailKarma

Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White

Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay

Delivery Bloggers

Email Industries

InboxJam

I Should Know This By Now

SpamResource

Top Deliverability

Word To The Wise

Alfred Email Validation
(get 250 free credits)