OtherInbox Beta FBL begins

I saw on Twitter earlier today the the OpenInbox team has launched a Feed Back Loop for Legitimate Senders. This FBL is just launching in beta and it may take sometime for your application to process as the site reads they are only adding a few testers each week, but get on the list and get in queue. What is OtherInbox you ask? OtherInbox is an email organizational tool designed to manage your email by allowing users to create a...

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Anti-Phishing Filters and the Legitimate Sender

Recently I have had several discussions about Anti-phishing measures being deployed by ISPs and the type of things that Legitimate Marketers need to be aware of.  It appears that several ISPs are deploying a anti-spam and anti-phishing service that evaluate the URLs embedded in your HTML code against those links in the readable text.   While this is not really anything new, some of these behaviours have been modified recently at a...

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RIP Mr Rogers

Today the media here in Canada has been buzzing with the news that Ted Rogers has died at his Toronto home this morning, at the age of 75. Leaving behind a Media Empire that includes one of Canada’s largest Cable TV distribution and broadcasting services, a coast to coast wireless carrier (Rogers and Fido), several telecommunications divisions (including Rogers.com), one of Canada’s largest publishing services, and a...

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Lycos Europe Shutting Down

This article comes directly from Stan Schroeder November 27, 2008 at his site: http://mashable.com/2008/11/27/lycos-europe-shut-down-recession/ This is what Stan had to state: “Remember Lycos? It was once an unavoidable name on par with the Facebooks and the Twitters of the current world, but things change fast on the Internet. Its European arm, Lycos Europe, is shutting down after being unable to return to the path of...

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Thanksgiving in Canada

Something occurred to me about opt-in relevance, when I received a few Thanksgiving emails from the USA, this week. Many of my email subscriptions, which I am signed up for, are with US organizations; however, my email address and my opt-in information is based in Canada. It throws me off to receive a Thanksgiving greeting, because the Canadian Thanksgiving is celebrated on the second Monday in October, as our harvest festival;...

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Alert: Rendering problems caused by Gmail Themes

Just an update to the GMAIL Themes, courtesy of JC Whitney of The Retail Email Blog: http://www.retailemailblog.com/ It would appear that certain “Themes” and marketer’s content and creatives, don’t mesh well together. The blending of background colours, with text, images and HMT Llinks, tends to hide content when displaying the email. Silver Lining, Contrast Black, Terminal, Summer Ocean and Marina...

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