Something occurred to me about opt-in relevance, when I received a few Thanksgiving emails from the USA, this week. Many of my email subscriptions, which I am signed up for, are with US organizations; however, my email address and my opt-in information is based in Canada.

It throws me off to receive a Thanksgiving greeting, because the Canadian Thanksgiving is celebrated on the second Monday in October, as our harvest festival; whereas, the American Thanksgiving celebrates the deliverance of the English settlers by Native American peoples after the brutal winter at Plymouth, Massachusetts, at the end of November.

Don’t misunderstand me, I appreciate the warm and gracious holiday greetings, from the USA. It’s a time for celebration in the USA of the harvest and triumph of the pioneer’s human spirit; however, from an email relevance perspective, if I opt-in as a Canadian, shouldn’t I receive a Thanksgiving email in October?