Category: 2007

by Matt V - @emailkarma | Dec 20, 2007 | 2007 | 0

As the year draws close to the end I’d like to share the top five articles of 2007;Whats the best way to build reputation on new IPs? – September 7When you move from one ESP to another… – November...

In ad serving news…

by Matt V - @emailkarma | Dec 20, 2007 | 2007 | 0

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick.Google Points to six main factors in this decision:Transaction was cleared with no conditionsGoogle and...

BeRelevant interviews MarketingSherpa

by Matt V - @emailkarma | Dec 18, 2007 | 2007 | 0

Tamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published.Listen to the interview here.Several relevant Items are discussed; mailing frequency,...

Wisdom of 2007

by Matt V - @emailkarma | Dec 17, 2007 | 2007 | 0

Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email...

Symantec’s 12 Days of Christmas Spam

by Matt V - @emailkarma | Dec 14, 2007 | 2007 | 0

Just in time for the holidays – some very common spam items put to song.YouTube...

SenderScore Blocklist Follow-up

by Matt V - @emailkarma | Dec 14, 2007 | 2007 | 0

Today I received a messages from George Bilbrey, VP and General Manager, for Return Path someone I have known personally for quite some time and who’s opinion I respect. George has sent me some additional information and a...

SenderScore Whitelist or Blocklist?

by Matt V - @emailkarma | Dec 13, 2007 | 2007 | 0

Well now its BOTH! Reports are starting to appear about the new service being offered , as part of the SenderScore service package, to ISPs courtesy of Return Path… the SenderScore Blocklist. Laura is reporting that...

THINDATA | New Year’s Email Resolutions

by Matt V - @emailkarma | Dec 12, 2007 | 2007 | 0

My article in the ThinData Email Strategies is up… Every January, there are a handful of familiar New Year’s resolutions that you’ll hear around the water cooler – ones that we can all relate to. Similarly,...

December’s M20…

by Matt V - @emailkarma | Dec 11, 2007 | 2007 | 0

…or is that M40 now?Peter Kim’s M20 list for December has been published, and reads like a Who’s Who of Marketing Blogs.Maybe we’ll make the list in 2008 😉

Habeas Launches ReputationWiki.org

by Matt V - @emailkarma | Dec 11, 2007 | 2007 | 0

Habeas Launches ReputationWiki.org to Serve as Industry’s Leading Collaboration and Education ResourceThought Leaders to Address Topics Related to Reputation, Compliance, Deliverability and Policy through First-of-its-Kind...

Yahoo! and JetBlue – email SMS and IM

by Matt V - @emailkarma | Dec 11, 2007 | 2007 | 0

Yahoo! and Jet Blue partner to offer email, SMS and IM during your travels.Service to offer some very cool features are available:WiFi-enabled laptops will find baisc email and messenger functionality is availableAccess to your...

Q&A | Email Authentication

by Matt V - @emailkarma | Dec 10, 2007 | 2007, Q&A | 0

Q: Dear EmailKarma,Where can I find the most updated information on how to properly set up SPF records, Domain Keys, and DKIM? Also, would you know what the exact difference is between Domain Keys and DKIM?A: The best locations...