Author: Matt V - @emailkarma

Senders Best Practices

MAAWG’s Sender Subcommittee has published a Sender Best Current Practices document, the current version 1.1 is available. Continue to check back often for the latest versions of this document.This BCP talks about how...

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Follow up | Email Formatting

After being asked about the differences in Items 3 and 4 from Wednesday’s Post, Q&A; | Email formatting, a few examples are needed to show how these were intended to be used. Item 3 – Scrubbing services accounts...

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eBay, Paypal and Yahoo!

Yahoo users can feel a little bit more secure when receiving email from eBay and Paypal after today’s yodel: Say goodbye to eBay and PayPal fraudsters.”We’ve teamed up with eBay and PayPal to become the first Web...

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Q&A | Email formatting

Hello EmailKarma,Q: How you feel about email addresses formatted like this: www.alias@isp.com.I don’t think they should be collected/mailed to because I’ve seen too many of them bounce over the years.Please let me...

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Support these EmailGeeks!

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay