Yesterday my first post to OneDegree went live.You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon...
Read MoreA look at the Gmail anti-spam team and the methods they use to combat spam.Gmail has also recienly published the paper “Sender Reputation in a Large Webmail Service” for the CEAS (CONFERENCE ON EMAIL AND ANTI-SPAM...
Read MoreLast week the CMA’s Direct Marketing Conference was held in Toronto. I wasn’t able to attend, but I have been catching up on the events via these updates from OneDegree:Impressions, Notes and Videos from the CMA’s...
Read MoreIs there a possibality of collateral damage if the ESP I mail with has other clients with bad email reputaitons?Will there be an impact on delivery if a sender with a bad reputation is on the same network as my server with a...
Read MoreWell it’s comming – IMAP support for GMail users – comming to an inbox near you in the next few days. How do I know I can activate this?Login to your Gmail account and click on Settings (top right). Looks for...
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