The holidays are rapidly approaching, email campaigns are gearing up. Are you ready for the season?If not here are some helpful links to get you thinking about the next six to eight weeks of your email program:Email Marketing...
Read MoreRecently we linked to a couple stories about Charles Stiles, Former AOL postmaster – New VP at Goodmail.DMNews has been able to talk to Charles about some of his experiences in this story: A conversation with AOL’s Charles...
Read MoreYesterday my first post to OneDegree went live.You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon...
Read MoreA look at the Gmail anti-spam team and the methods they use to combat spam.Gmail has also recienly published the paper “Sender Reputation in a Large Webmail Service” for the CEAS (CONFERENCE ON EMAIL AND ANTI-SPAM...
Read MoreLast week the CMA’s Direct Marketing Conference was held in Toronto. I wasn’t able to attend, but I have been catching up on the events via these updates from OneDegree:Impressions, Notes and Videos from the CMA’s...
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