A few events of note to talk about in the second half of the month;* EEC’s Email Evolution Conference running Today and Tomorrow (Feb 12th and 13th).* MAAWG will be held in San Francisco, hosting their 12th GeneralMeeting...
Read MoreDay five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what happens when they are all put together and used...
Read MoreSo far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the Relationship that you build with your subscribers. By building...
Read MoreAfter looking at Reputation and Recognition, Day three of "The Five Rs of Email" has us looking at Readability. According to the Wikipedia "Readability is defined as reading ease, especially as it...
Read MoreYesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient. Additionally here are a few other articles that you should review; Monitoring...
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