Author: Matt V - @emailkarma

What would you do?

Recently on the Email Marketers Club the question was raised;”My provider had a major issue, where another client’s content was sent to my list, causing a number of my subscribers to get angry and unsubscribe from...

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Updates at AOL

Laura from, Word to the Wise, is reporting some new features at AOL including;AOL’s announcement on the Email Sender and Provider Coalition call that they have begun checking DKIM on inbound email being sent to their...

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CSS Hover in HTML Email

Mike Kleiman has been experimenting with the Hover CSS tags and presented his results over on his blog. This allows for a mouse over on a link or image where you can you expand the area and show additional text beneath...

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Yahoo facing Layoffs

The New York Times is reporting that Yahoo is looking at layoffs for hundreds of there employees, siting falling stock prices and some failed initiatives over the last few years.The exact number of employees to be let go are...

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Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay