I’m Certified
I just received word that I have officially passed and am now certified as a CIPP/C (Certified Information Privacy Professional – Canada).About the CIPP/C:The CIPP/C is a standalone credential that recognizes the privacy...
Read MoreAuthor: Matt V - @emailkarma
Marketers Are Missing Out On the 1-to-1 Marketing Advantages
Study Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By E-mail MarketingEighty Five Percent of Marketers’ Initial E-mails Lacked PersonalizationAccording To Return Path’s New Subscriber...
Read MoreRecognizing the sender
Recently I subscribed to a email newsletter from a consulting group that offers best practices to blogger… This organization was actually started by a well known email marketer, bonus in my eyes from a content...
Read MoreDMA investigation of the EEC is in
As mentioned in the previous Direct Mag article the DMA planed on investigating Earth Day mailings sent to the the EEC’s member base (For those that didn’t get the letter, Laura posted the full text here), and...
Read MoreQ&A | Shared vs. Dedicated IPs for small lists
Q: Dear EmailKarma.netI recently started helping out a start-up… They were doing all the email themselves but kept ending up in the spam folder. So they’ve asked me to help them get set up with an email provider that...
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