Recently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice).There are two major changes to note within these clarifications:Changes to the...
Read MoreThe Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is somewhat similar to CAN-SPAM except for the fact that this is an OPT-IN email...
Read MoreYesterday Habeas and Ipsos, announced the finding of their 2008 email study which finds that there is still a very strong preference for email and the expectation that this will continue to be the case for several more years....
Read MoreLast Friday I had the Pleasure of sitting with Robbert Gold (of bennettgold.ca) and Andrew Brown (of writeonthemoney.com) at the BusinessCast to discuss Email Marketing For Entrepreneurs as part of their ongoing Podcast series...
Read MoreQ:Dear EmailKarma.netHow long should you keep paper based opt-in proof? We currently handle some opt-in’s through offline joins and what is a recommended or required retention for keeping this data? How do other marketers...
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