Author: Matt V - @emailkarma

Q&A | Keeping Records?

Q:Dear EmailKarma.netHow long should you keep paper based opt-in proof? We currently handle some opt-in’s through offline joins and what is a recommended or required retention for keeping this data? How do other marketers...

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In the news…

Important news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program – The Women’s Bean Project New...

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