In an article by Directmag.com, by the last count in February of 2008, the world population was at 6.684 billion people. It was estimated that 1.463 billion people had access to the internet. Of that, 29% of internet users have...
Read MoreLately I’ve been putting links in my delicious feed (available via RSS or email only – Subscribe on the right sidebar) to a number of sites that have written and commented on the recient court rulings where the...
Read MoreOriginally published in the “ThinData Email Strategies | AUGUST 2008” Newsletter (subscribe).An Email Strategies subscriber, a Brand Manager from a large consumer packaged goods company, posed the following question:...
Read MoreThe introduction of the Do Not Call List provides a great opportunity to re-examine your marketing mix – and ensure that customer permission is built into your activities. Developing permission-based marketing involves...
Read MoreI was reading this very insightful article by Linda Bustos of Get Elastic, the Ecommerce Blog. As a sender, I had to agree with her, when she made the point, that a subscriber list usually has more than a handful of GMail...
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