According to Direct Magazine layoffs are being reported today at the Direct Marketing Association, aproximatly two dozen staff are affected by this cost saving decission. The DMA is also planning to stop their member Newsletter...
Read MoreMy latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing EmailThe OpportunityMarketers have long recognized that the best results come with the ability to deliver targeted communications to...
Read MoreKeeping used active and engaged is a challenging task, but here is an example of an email I can’t wait to receive. Take this as a easy example of how to achieve this.Similar deals to this come three or four times through...
Read MoreMarketingSherpa brings us the latest installment of their annual Email Marketing Benchmark Guide. Having only read the Executive Summary, all I can say is that I can’t wait to see the full report.The summary teaser graphs...
Read MoreTomorrow the Yahoo! Mail team is hosting their second online Workshop. This workshop will be run by members of the Y!Mail team and they will be answering questions that “you” have about using Yahoo! Mail (either...
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