Building reationships
A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...
Read MoreAuthor: Matt V - @emailkarma
Gmail explains why you should report spam?
Gmail’s official blog reciently posted a “Thanks for all the spam reports” to users for using the Report spam, and not Spam buttons. Here are their reasons you should be using these buttons:Reason #1: It gets...
Read MoreE-mail crowned king of marketing media
Many times you hear people talking about the “death of email” and how social networking and Web 2.0 sites and tools are going to make email a thing of the past. With news like this it proves that email will still be...
Read MoreWhat’s your reputation?
Email reputation is currently buzzing all over the eMarketing landscape, in fact it have been for over two years.Mediapost talks about five factors, or tricks as they are referred to, that cause your reputation to suffer. The...
Read MoreImage rich emails
Back in May the Email Experience Council wrote about Image suppression in the web clients for AOL.com and AIM.com and how you should expect to see a drop in open rates because of this.Almost every web mail provider suppresses...
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