It’s Official!
Yahoo! has just announced an end to Yahoo! Mail Beta.John Kremer, VP of Yahoo! Mail, published earlier this morning on the Y! the corporate blog, Yodel Anecdotal. Also announced today is Yahoo’s text to email functionalty...
Read MoreAuthor: Matt V - @emailkarma
Response | Ask a Marketer – When Should You Ignore the Blogosphere?
Kate, from One Degree, asks the question “When Should You Ignore the Blogosphere?”Every company should be monitoring the blogoshpere (internet) for their brand and the potential negative reactions that users are...
Read MoreSubscription Management
Earlier this week Ken Magill talked about B2C Direct Marketers finally seeing the benefit of opt-in marketing vs. opt-out. Ken talks about the shift from 23% of Direct Marketer sending opt-out in 2006 to only 14% in 2007. These...
Read MoreToo much of a good thing?
StuffMagazine must really love this subject line, “Ivanka Trump is hands down the world’s hottest boss. Plus: The sexiest belly buttons.”, as they have used it in their last three mailings to subscribers:I wonder how...
Read MoreWhy Email Marketing Is Like A Resort Vacation
Loren writes a great article listing may subtle similarities between a users experience offline and their online email experience. Lesson 1: Timing is everything.Your customers might not be ready to buy when they read your email...
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