It could happen to you…
Vertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam”[1] email under there brand.VR did the right thing by...
Read MoreAuthor: Matt V - @emailkarma
Advanced Email Marketing Checklist
Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and...
Read MoreExperimental Authentication Survey #2
Back in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in the month of August were not being authenticated correctly.Comparing this to...
Read MoreReturn Path | How to Impress the ISPs
JD Falk, Return Path’s new Director of Product Management, Receiver Products, and fellow CAUCE Board Member, give some insight into getting your email delivered and the common themes and tactics that are commonly tried to...
Read MoreAre you closing the loop?
iMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and how marketers are missing out on subscribers by not integrating email...
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