Know Your Audience
I was passed this great site today that goes the extra mile when providing instructions to their email members when they are opt-in to receive the weekly newsletter.
Visitors are presented with a pop-up box promoting users to subscribe to the newsletters [however I was already working in the subscribe form when this appeared 🙁 and pop-ups drive me crazy] asking two basic questions – Name and Email address. This is great, its a small easy ask that most users will be comfortable with at an early stage of a relationship with a site. They also have a large disclaimer about how they HATE Spam! – ME TOO – that states “We will NEVER sell or rent your personal information (period)! And we HATE Spam!“
After entering your info your taken to an information page (right) with a full text description of how to confirm your opt-in… providing basic text instructions – Look for our email, click the link and add us to your address book (with a sample of the email you’ll receive) to a full on video of what you’ll experience as a new subscriber – step by step to confirm your account and to ensure you get into the address book as well as setting some expectations for users to know that will be receiving a Weekly Insiders report as well as why they require a confirmed opt-in from subscribers of Eat Smart Age Smart.
This is a great example of Knowing your audience and providing helpful and relevant information when a subscribe needs it most.
Catch the video here: YouTube Eat Smart Age Smart