The EEC recently completed a two-click survey on weather the “Benefits of List Rental Outweigh the Risks?”
The results were mixed at best with 51% saying that the benefits do outweigh the risks, with 49% of the respondents saying that the risks are not worth the benefits.
This is actually surprising, as many of the common delivery issues that mailers expereince can be related to the list building best practices that they follow.
For other list building tips refer to these resources:
OneDegree: Using Email to Build Trust
SpamResource: Purchased Lists Are Still Lame (example of what not to do)
Do you have any other tips? Email them to contact or leave us a comment.