IAPP | Privacy After Hours event

Last night the IAPP hosted networking events in several different locations across North America, Europe and Australia. Luckily there was a local event here in Toronto that was easy to find and attend.

Meeting with several individuals that share the same concerns and experiences of your daily life is highly rewarding and gives you the opportunity to discuss the difference and the key privacy aspects your program or other relevant privacy related issues in your local market place.

One of the items that sticks out was the discussion around notice of collection source and notices of the sender… In Canada the Privacy legislation (PIPEDA) states that the sending party is required to;

  • Clearly identify your organization
  • Provide the ability to opt-out of messages
  • Provide a link to your privacy statement
  • Have the consent of the individual who’s private information is being collected (email is considered private information – Meaning you need consent to send a person email)

Watch for the next IAPP meeting in a city near you, it’s well worth the experience.

Learn more on how PIPEDA effects your email deployments can be found here.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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