2010: Year in Review

Last year I predicted three things for 2010, lets take a quick look back at how accurate I was:

  • Canada to get an anti-spam law – Check!: We got it, look out 2011 C-28 is here.
  • Continued use of “less then desirable practices” – Check!: Batch and Blast, List purchase, failure to follow CAN-SPAM (Really! It’s been 7 yrs already!), Image or HTML only emails are still common and are not going away based on the messages in my inbox
  • Consolidation in the ESP/email space – Check!: WhatCounts, Pivotal Veracity, Unica, Aprimo…

Not bad three for three.

Top Posts of 2010:

  1. Presentation: Fighting Internet and Wireless Spam Act
  2. Gmail Changes
  3. 8 email list rental do’s and don’ts
  4. Has Share to Social Replaced Forward to a Friend?
  5. Guest: Pre-Header Rendering Lessons
  6. True Stories: Email List Building
  7. New Yahoo Webmail Beta Launched
  8. Hotmail Connection Issues Resolved
  9. Bounce Handeling (2007 post)
  10. Guest: To Map or Not To Map

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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