Return Path | How to Impress the ISPs

JD Falk, Return Path’s new Director of Product Management, Receiver Products, and fellow CAUCE Board Member, give some insight into getting your email delivered and the common themes and tactics that are commonly tried to get mail delivered.

  • Tactics that may improve your social reputation with the ISP staff, but won’t have any effect on whether your mail gets into the inbox
  • Tactics that annoy the ISP staff, but still won’t affect your deliverability in any way
  • Tactics that will hurt your reputation with the ISP staff, and will also hurt your deliverability
  • Tactics that will actually improve your deliverability, yet have no bearing on what the ISP staff thinks about you

The key note as JD says: “If your email subscribers are thrilled with what you are sending, you’ll get through – no meat baskets required. And if too many of your subscribers call you a spammer, then all the free beer in the world won’t help you.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.