Email Marketing is a constantly evolving channel and marketers need to keep abreast of the best common practices. What was relevant five years back might not be the best practise today. I’ve compiled a list of five common email marketing myths, mostly from a deliverability standpoint: Myth 1:“Using words like ‘FREE’ and ‘SAVE’ in the subject line will route mail to bulk folders” Days when spam filters were largely based on content...

In one of my previous posts, I talked about the growing prevalence of social media background checks and some guidelines issued by Office of the Information and Privacy Commissioner (OIPC) of Alberta. Ontario’s Information and Privacy Commissioner, Dr. Ann Cavoukian has recently released a paper titled “Reference Check: Is Your Boss Watching? The New World of Social Media: Privacy and Your Facebook Profile”. The paper provides guidance and...

Recently I was interviews by the guys over at the BusinessCast.ca about new trends in social media and how businesses should be looking at these tools to engage their communities and build a lasting relationship with their consumers. Description: Episode 245 pulls back the cloak on the new social media tools with Matthew Vernhout, Director, Delivery & ISP Relations, TC Media. (formerly Transcontinental Interactive). As the inside guy...

Earlier this year we were told to expect enforcement in October of 2012, but due to some unforeseen delays in the regulation process the Minister of Industry, Christian Paradis, has indicated we will see enforcement pushed into 2013. Source: Financial Post – Canada’s anti-spam law won’t take effect until 2013 What’s next with CASL? Industry Canada is still expected to provide Draft regulations that will be open for a short (30...

Industry Canada has just announced the launch of a quick email security quiz for individuals and Businesses on the FightSpam.gc.ca website. There are two series of questions that you can review covering security when using public Wi-Fi hotspots, and the need for Anti-virus and Firewall solutions. If you are already familiar with these topics these quizzes will server as a quick and simple reminder, but if you have a non-technical person in...

I’m starting to see a number of good Facebook programs being built by companies, but many of these focus on a new App or a new Open Graph plugin for sharing content from the advertisers or publishers own site, and less on getting your fans to promote an organization directly. Today I saw a program from the Surfrider Foundation to supply new Facebook Timeline Cover Photos images for their fans that were unique and tailored to the fans...

The team behind Red Pill Email has released the third annual Email Vendor Guide, an impartial view into the world of Email Services Providers features and services. With 47 vendors participating in this years guide you’ll find your team armed and ready with all the necessary information to make the best decisions should you be evaluating options for a new email vendor in the future. Not sure you want to spend the $500 to get this...