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Gmail Image Changes Affecting Open Rates and Reporting

Gmail Image Changes Affecting Open Rates and Reporting

Recently many ESPs have been experiencing issues with image tracking due to image caching at Gmail. While this is currently not affecting all ESPs, based on several conversations I’ve had with various other ESP delivery and compliance team members, I think this is just a matter of time before all commercial senders start to experience the image caching from Gmail. Like any new feature Google implements they roll them out, starting...

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CASL Enforcement Date Announced

CASL Enforcement Date Announced

Canada’s Anti-Spam Legislation (CASL) has had a long and hard road to maturity and enforcement. Suffering multiple restarts over a decade of trying, and three years of intense lobbying to try and water down the legislation’s enforcement powers or carve out exclusions for every type of business that didn’t want to comply. Round after round of FUD being published about the end of email marketing in Canada have been tossed...

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DMAC invites you to Graphics Canada

DMAC invites you to Graphics Canada

As a recently appointed board member of the Direct Marketing Association of Canada I’m happy to announce that we are inviting members of the marketing community to the Graphics Canada show for FREE. We are also getting ready to launch our new community for marketers to gather, share and discuss relevant news and challenges that you might be experiencing. Sign up now to be notified when we launch, details below. Graphics Canada is...

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CASL is coming and it is time to start preparing

CASL is coming and it is time to start preparing

Earlier this week I presented at the Canadian Institutes 19th annual Regulatory Compliance for Financial Services Institutions along side Kelly-Anne Smith from the Canadian Radio-television and Telecommunications Commission (CRTC) around the current status of CASL and what you can do to start your preparations for CASL now. My slides and ideas are embedded below to help you start your planning and give you some ideas on where to start....

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What is with these email addresses?

What is with these email addresses?

I was recently asked about email addresses with a company name in the user alias and why would someone take the time to make these addresses for their service/subscription information. To some of you this will be old hat and common, as it’s not a new concept, but many people still don’t understand the motivation behind creating a tagged email address for subscription to products and services. Why would anyone use an email like...

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Gmail: Are those ads or spam?

Gmail: Are those ads or spam?

In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some are that the new ads being displayed in the new Gmail Tabs are spam and I simply can’t bring myself to call them spam. I see these messages are clearly ads just in a new format for consumption by both the marketing and consumer world. For example, the ads have some similar functions to email, but some very key differences as well that...

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Press: Inbox Marketer Adds New Manager of Deliverability, Chief Privacy Officer (CPO)

Press: Inbox Marketer Adds New Manager of Deliverability, Chief Privacy Officer (CPO)

Guelph, Ontario (June 24, 2013) Inbox Marketer today announced the hiring of Matt Vernhout, who joins the company as its new Manager of Deliverability, Chief Privacy Officer (CPO). With over 10 years of email marketing experience, Matt will lead Inbox Marketer’s privacy and deliverability teams. “As new privacy regulations emerge and ISPs become more stringent with their spam filtering processes, we want to ensure that Inbox...

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