Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online channels can...

On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and Communications from the Canadian Marketing Association – where we discussed the current status of Canada’s Anti-Spam Legislation (CASL), provided some guidance for compliance as the law and regulations as they are now drafted, comparisons to...

Hiring Managers often scour the web to find more information about candidates to make sure they are hiring the right person, relying on publicly available information to aid in making hiring decisions for prospective employees. However some organizations may need to reconsider such policies, or build new guidance, because the Office of the Information and Privacy Commissioner (OIPC) of Alberta has recently issued guidelines for “Social...

It’s time to reflect on a number of items still hovering over the industries head from last year; ESP breaches, data hacking and general security threats. As an individual you may not have direct accessing the finer workings of your corporate security planning but here are a few tools you can use to protect yourself. Website trust: How do you know which websites to trust, other than the ones you use regularly and already trust with...

Happy New Year! Hope you enjoyed a wonderful and safe holiday season and new year. Last year was a bit of a slow year here at EmailKarma.net, but I’m looking to change that in 2012. We are starting a new year and a new attitude and perspective for writing. I’m planning on increasing the number of guest posts this year after the success of last years guest posts (I’ll be drafting some guidelines around these in the coming...

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want The...

Yesterday I attended a meeting lead by the Canadian Wireless Telecommunications Association (CWTA), that consisted of a number of the Nations largest Mobile Carriers and Aggrigators. It was exciting to finally get some real insights into the world of mobile, the types of concerns that the eco-system has and some of the issues that they are facing as a larger group… I’m happy to say true spam is not a major one (at least at...