After 2 months of evaluating and collecting feedback on their Social Advertising program, and a media storm over the last couple days, Ryan Roslansky – Director, Product Management at LinkedIn posted on the Linkedin blog some important clarifications and changed regarding Their Social Advertising program. These Clarifications include: 1 – Changes were announced in June (when we wrote about them) and an ad program was launched...

This is a recent Article I published for work, and I thought it fit to share here as well. photo credit: o5com It seems like you can’t open a news feed these days without being inundated with stories about privacy. Network data breaches. Location-based tracking. Court injunctions. It’s a minefield out there. Nowhere is privacy more closely watched — or as potentially explosive — as in the field of online marketing. The integration...

Anti-phishing and domain reputation monitoring service True Domain sent this note to all subscribers on Friday stating that the service would be shutting down over the weekend. The service was used by Gmail, Yahoo, Fastmail and Operamail to Protect users from phishing and to report back to brand owners on the number of successfully authenticated emails, failed messages and source of email messages. Full message below: I regret to inform...

It’s not very often I call out bad practices in email marketing, I’m more of a positive news kind of person, but in today’s review of my inboxes I found this wonderful nugget of email worst practices. Back story: I like to provide tagged email addresses to every company I give an email address to and I have used a number of services to manage this in the past, at least three years ago, but no longer as I have my own...

It seems like just yesterday I started writing about Email Marketing and the best practices that mailers need to follow in order to get email delivered. Four years later I’ve branched out to cover Social, Privacy and trending (Although I admit I need to do more of this). It’s been quite a joy ride and I’d love to see where it continues to take me. Some highlights: I launched a Comment Spam Black list for Bloggers...

As part of the official process to launching Canada’s new Anti-spam legislation Industry Canada has released their definitions and regulations for C-28 (aka. CASL, FISA, ECPA). The Highlights are as follows: Personal Relationship: Where an individual has met with the person to whom the message is sent in a non-business context, and where there is evidence of non-commercial communication between the individuals within the previous...

I got this question the other day via email…Q: Why don’t you follow me on twitter? I follow you, are you a twitter snob? A: After checking in on the senders profile I quickly answered with “You use the Default Icon for Twitter, and I don’t follow people with the default icon” (Clarification: I do follow a very select number of people with the default icon but they are people I personally know). Does that...