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What does “grandfathering” mean under CASL?

What does “grandfathering” mean under CASL?

Guest post by: Shaun Brown In the Regulatory Impact Analysis Statement (RIAS) accompanying the final Industry Canada regulations under CASL, Industry Canada stated that In some cases, where there is neither an exclusion nor any form of consent under CASL, some businesses that may have been compliant with PIPEDA when seeking consent to collect or to use electronic addresses to send commercial electronic messages may no longer be able to...

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The Price of Honesty

The Price of Honesty

Guest post by: Mary Broadfoot We are taught from the cradle that honesty is the best policy. Always tell the truth. Do what is right. Honesty comes at a price, etc. Then why, when it comes to honest ad impressions, does no one want to pay for them. There has been a lot of talk about fraud, what is fraud, who participates in it, why do they do it and why doesn’t anyone do something to stop it. Why, when it comes to honest ad...

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CASL: Industry Canada Published Draft Regulations

CASL: Industry Canada Published Draft Regulations

Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under CASL, and since the CRTC published its Electronic...

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CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)

CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)

Guest post by: Shaun BrownIn March of this year, the Canadian Radio-television and Telecommunications Commission (CRTC) published its Electronic Commerce Protection Regulations (CRTC) (the “Regulations”) under Canada’s Anti-Spam Legislation (CASL). Yesterday the CRTC issued two compliance and enforcement information bulletins that provide “guidelines on the interpretation of the Regulations” and examples of...

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Automate Your Relationship Building

Automate Your Relationship Building

Guest post by: Michael Zipursky Marketing automation could just as easily be called Relationship Automation – because that’s what all good marketing does…it establishes and builds a relationship with your prospects and customers. These days, as advertising messages clobber us on the head at every corner (it’s estimated we see over 3,000 ad messages per day), and where brands do their best to imprint their names on our...

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Email as an multi-connected marketing channel: so much better!

Email as an multi-connected marketing channel: so much better!

Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online channels...

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