5 ways to improve your email marketing in 2018
Jan24

5 ways to improve your email marketing in 2018

Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re just thankful to have something go out. The start of a new year is the perfect time to reinvigorate your email marketing by looking at some basic strategies with a fresh, new outlook. That’s why I’m compiling five tips to help you make your 2018 email marketing initiatives stand...

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What does “grandfathering” mean under CASL?
Jan07

What does “grandfathering” mean under CASL?

Guest post by: Shaun Brown In the Regulatory Impact Analysis Statement (RIAS) accompanying the final Industry Canada regulations under CASL, Industry Canada stated that In some cases, where there is neither an exclusion nor any form of consent under CASL, some businesses that may have been compliant with PIPEDA when seeking consent to collect or to use electronic addresses to send commercial electronic messages may no longer be able...

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The Price of Honesty
Jan06

The Price of Honesty

Guest post by: Mary Broadfoot We are taught from the cradle that honesty is the best policy. Always tell the truth. Do what is right. Honesty comes at a price, etc. Then why, when it comes to honest ad impressions, does no one want to pay for them. There has been a lot of talk about fraud, what is fraud, who participates in it, why do they do it and why doesn’t anyone do something to stop it. Let’s start with what is fraud?...

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CASL: Industry Canada Published Draft Regulations
Jan07

CASL: Industry Canada Published Draft Regulations

Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under CASL, and since the CRTC published its Electronic...

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CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)
Oct12

CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)

Guest post by: Shaun BrownIn March of this year, the Canadian Radio-television and Telecommunications Commission (CRTC) published its Electronic Commerce Protection Regulations (CRTC) (the “Regulations”) under Canada’s Anti-Spam Legislation (CASL). Yesterday the CRTC issued two compliance and enforcement information bulletins that provide “guidelines on the interpretation of the Regulations” and examples...

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Automate Your Relationship Building
Mar16

Automate Your Relationship Building

Guest post by: Michael Zipursky Marketing automation could just as easily be called Relationship Automation – because that’s what all good marketing does…it establishes and builds a relationship with your prospects and customers. These days, as advertising messages clobber us on the head at every corner (it’s estimated we see over 3,000 ad messages per day), and where brands do their best to imprint their names on...

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