In one of my previous posts, I talked about the growing prevalence of social media background checks and some guidelines issued by Office of the Information and Privacy Commissioner (OIPC) of Alberta. Ontario’s Information and Privacy Commissioner, Dr. Ann Cavoukian has recently released a paper titled “Reference Check: Is Your Boss Watching? The New World of Social Media: Privacy and Your Facebook Profile”. The paper provides...

Late in 2011, Gmail started displaying the reasons why they had marked a message as important. They have now gone an additional step and started displaying reasons for placing a message in the junk folder. While this information is obviously targeted towards end user education, it will also be useful for email marketers to understand how their marketing communications are being perceived by Gmail and their users. Here are some of the...

Guest post by: Michael Zipursky Marketing automation could just as easily be called Relationship Automation – because that’s what all good marketing does…it establishes and builds a relationship with your prospects and customers. These days, as advertising messages clobber us on the head at every corner (it’s estimated we see over 3,000 ad messages per day), and where brands do their best to imprint their names on our...

Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online channels can...

Hiring Managers often scour the web to find more information about candidates to make sure they are hiring the right person, relying on publicly available information to aid in making hiring decisions for prospective employees. However some organizations may need to reconsider such policies, or build new guidance, because the Office of the Information and Privacy Commissioner (OIPC) of Alberta has recently issued guidelines for “Social...

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want The...