Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under CASL, and since the CRTC published its Electronic...

Guest post by: Shaun BrownIn March of this year, the Canadian Radio-television and Telecommunications Commission (CRTC) published its Electronic Commerce Protection Regulations (CRTC) (the “Regulations”) under Canada’s Anti-Spam Legislation (CASL). Yesterday the CRTC issued two compliance and enforcement information bulletins that provide “guidelines on the interpretation of the Regulations” and examples of...

Guest post by: Michael Zipursky Marketing automation could just as easily be called Relationship Automation – because that’s what all good marketing does…it establishes and builds a relationship with your prospects and customers. These days, as advertising messages clobber us on the head at every corner (it’s estimated we see over 3,000 ad messages per day), and where brands do their best to imprint their names on our...

Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online channels...

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want The...

Guest post by: Jordie van Rijn Some time ago I received this email from Adidas. They normally have pretty cool emails and I had my images blocked, so I tried to go to the online version by clicking on the link in the top of the mail. And I was immediately unsubscribed. ‘What just happened there?’. It was a badly executed unsubscribe link. Unsubscribe links in the top debate The email marketing community have been talking about unsubscribe...