Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online channels can...

Hiring Managers often scour the web to find more information about candidates to make sure they are hiring the right person, relying on publicly available information to aid in making hiring decisions for prospective employees. However some organizations may need to reconsider such policies, or build new guidance, because the Office of the Information and Privacy Commissioner (OIPC) of Alberta has recently issued guidelines for “Social...

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want The...

Guest post by: Sanket Jain Do you use laptops, USB devices, cameras or GPS? Have you ever returned one you didn’t like? If you answered yes to either of these then please read on… Computing and electronic devices often come with a manufacturer’s warranty or retailer’s return policy where consumers dissatisfied with the product can return the devices, often at no extra cost. These devices are then often resold as refurbished...

Guest post by: Sanket Jain You may have heard about the new Gmail Labs Smart Labels feature offered by the Gmail team to their adventurous users. If not here is a brief over view of the new latest experimental feature now available to Gmail users. If you have tried the Smart Labels on your inbox, let me know your thoughts in the comments, have your experience been the same as mine? Once activated, Gmail will automatically categorize all new...

Guest post by: Sanket Jain I recently subscribed to Aldo, Canada newsletter. They sent me a prompt welcome email requesting for a confirmed opt in and followed it up with a 10% off coupon (nice!). After that I have been receiving two newsletters from them every week. I love Aldo’s shoes, bags and belts; but their email marketing could get a little boost. I pay a lot of attention to the newsletters that I receive everyday and try to...