Insights on email, trust, and deliverability
Q: Dear EmailKarma.net I recently started helping out a start-up… They were doing all the email themselves but kept ending up in the spam folder.…
Read articleToday I reach 200 posts, and with this milestone I wanted to just look back over the brief history of EmailKarma.net with some stats from…
Read articleI’m not sure how I missed this one… Last month while Return Path was announcing the addition of the Comcast feedback loop to their hosted…
Read articleRecently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice).…
Read articleThe Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is…
Read articleYesterday Habeas and Ipsos, announced the finding of their 2008 email study which finds that there is still a very strong preference for email and…
Read articleLast Friday I had the Pleasure of sitting with Robbert Gold (of bennettgold.ca) and Andrew Brown (of writeonthemoney.com) at the BusinessCast to discuss Email Marketing…
Read articleQ:Dear EmailKarma.net How long should you keep paper based opt-in proof? We currently handle some opt-in’s through offline joins and what is a recommended or…
Read articleOriginal Posting in May 2008, issue of ThinData’s Email Strategies. Question:As a national retailer, we send out large volumes of email to our customers to…
Read articleImportant news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program…
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