OneDegree | Using Email to Build Trust

Posted by Matt V - @emailkarma | Oct 31, 2007 | 0

Yesterday my first post to OneDegree went live.

You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon email.

These include:

Gather and Respect Consent.
Be Patient. Be Methodical.
Be Clear.
Provide Valuable Options.
Manage Expectations.

Read Using Email to Build Trust here on OneDegree.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.