Recently we linked to a couple stories about Charles Stiles, Former AOL postmaster – New VP at Goodmail.
DMNews has been able to talk to Charles about some of his experiences in this story: A conversation with AOL’s Charles Stiles.
Charles talks about:
- The biggest issues being seen regarding spam
- AOL’s method of monitoring users and protecting their network
- Image spam and filtering
- Feed back loops and the report as spam button being used as an unsubscribe
- The power of Authentication
This is a great read for marketers and gives a good overview of the thought process behind AOL’s filtering, and methods.