Category: 2009

Posted by Guest Author

2009 Holiday Wrap-up

by Matt V - @emailkarma | Dec 23, 2009 | 2009, Q&A | 0

Well as we approach the end of another fantastic growth year for email It’s time for a quick wrap-up on the things we liked, the things we disliked, hottest posts of the year and a what’s coming next year...

More Relationship Messaging

by Matt V - @emailkarma | Dec 23, 2009 | 2009 | 0

Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their...

Relationship Messaging for Big Sales

by Matt V - @emailkarma | Dec 22, 2009 | 2009 | 0

Many retailers in Canada are preparing for one of the largest Shopping days of the year, Boxing Day – I’d put this on the same level as Black Friday in the US. Two of Canada’s leading Electronic retailers are...

Giving Email a Black Eye

by Matt V - @emailkarma | Dec 4, 2009 | 2009 | 2

It’s been noted several times in the last few days that legitimate email marketers need to take a stand and hold the banner high on doing the right things… and then you get an email like this… Our Privacy...

Q&A: Permission and the Electronic Commerce Protection Act

by Matt V - @emailkarma | Nov 26, 2009 | 2009, CAN-SPAM, Q&A | 0

I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament.Q:What does this mean for US companies which have Canadians on their list? It...

Twas the month before Christmas | a poem

by Matt V - @emailkarma | Nov 25, 2009 | 2009 | 0

My good buddy Rick Buck sent this over yesterday and it was so funny I had to share (with permission of course).‘Twas the month before Christmas, when all through the land,marketers were scheming to hit year-end plans.Their...

Karmasphere Reputation Service is shutting down

by Matt V - @emailkarma | Nov 2, 2009 | 2009 | 0

I received this note today from the team behind the Karmasphere Project, a community based DIY Reputation service, stating that the service will be shutting it’s doors in a couple of weeks.Hello,As a registered user of...

Bill C-27 Status and Breakdown – Part 1

by Matt V - @emailkarma | Oct 30, 2009 | 2009 | 0

Before I start a special thanks to Industry Canada for providing a behind the scenes look at Bill C-27 and for educating me on the following.Background on C-27:In 2004 Industry Canada formed the Federal Anti-Spam Task Force...

C-27 the Electronic Commerce Protection Act

by Matt V - @emailkarma | Oct 27, 2009 | 2009 | 0

Last night was very exciting for a number of us here in Canada. The Canadian governments Standing Committee on Industry, Science & Technology finalized the Draft for Bill C-27 (The Anti-Spam Bill) and it will now be...

Alert – Postini Issues

by Matt V - @emailkarma | Oct 13, 2009 | 2009 | 0

With all the industry buzz about issues with Postini through twitter today, there is finally legitimate confirmation about the messaging management tools not working effectively, as reported by ComputerWorld By Sharon Gaudin...

Email Marketer’s Club Webinar slides

by Matt V - @emailkarma | Oct 7, 2009 | 2009 | 0

Yesterday marks the kick off of the Email Marketer’s Club Webinar series with a presentation titled “Getting The Most Out Of Your Holiday Email Campaigns”. Hosted by Tamara Gielen and Andrew Kordek. Great...