As part of a user education process Paypal has launched the anti-phishing challenge. I received a notice of this to my registered paypal address (I found this legitimate message in my junk mail folder1 by reviewing and verifying...
Read MoreWhen looking for a new Email Service Provider (or ESP) you should consider a number of different features.Think about:The fit with your internal process (ex: exports/imports, and privacy)Do you want a partner that integrates...
Read MoreCam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process.In one selection the box is left unchecked, but the language used describes that checking the box...
Read MoreWhy pass on the opportunity to use your brand in your subject line?The group over at MyEmma have been publishing a top 10 list for B2B marketers, and this post (day 6) really stuck out as an easy win. It talks about the use of...
Read MoreVertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam”[1] email under there brand.VR did the right thing by...
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