Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process.In one selection the box is left unchecked, but the language used describes that checking the box...
Read MoreWhy pass on the opportunity to use your brand in your subject line?The group over at MyEmma have been publishing a top 10 list for B2B marketers, and this post (day 6) really stuck out as an easy win. It talks about the use of...
Read MoreVertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam”[1] email under there brand.VR did the right thing by...
Read MoreAnna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and...
Read MoreBack in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in the month of August were not being authenticated correctly.Comparing this to...
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