With statistics like these…

  • More than 90% of Canadians surveyed in the 2007 CRTC New Media Report said they used the Internet for email (CBC)
  • 4 out of 5 adults use the internet (Marketing Vox)
  • 79 percent of adults are now online (Harris Research)
  • The average number of hours per week that people are spending online is now 11 hours, up from 9 hours last year (Harris Research)
  • Every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. (DMA 2007)

… you really should read ThinData’s newly published list; 10 Tips for Growing and Refining Your List.

  1. Be Respectful.
  2. Be Methodical.
  3. Be Clear.
  4. Be Relevant.
  5. Be Forthcoming.
  6. Be Two-Way.
  7. Be Fair.
  8. Be Recognized.
  9. Be Current.
  10. Be Authenticated.