Evaluating ESPs
More and more I’m reading questions about finding and evaluating a new ESP, so I’ve reviewed a number of the answers and these links will be helpful in getting you through the process * Competitive Analysis,...
Read MoreAuthor: Matt V - @emailkarma
What’s happening in Feb
A few events of note to talk about in the second half of the month;* EEC’s Email Evolution Conference running Today and Tomorrow (Feb 12th and 13th).* MAAWG will be held in San Francisco, hosting their 12th GeneralMeeting...
Read MoreThe Five Rs of Email (Day 5)
Day five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what happens when they are all put together and used...
Read MoreThe Five Rs of Email (Day 4)
So far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the Relationship that you build with your subscribers. By building...
Read MoreThe Five Rs of Email (Day 3)
After looking at Reputation and Recognition, Day three of "The Five Rs of Email" has us looking at Readability. According to the Wikipedia "Readability is defined as reading ease, especially as it...
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