Dear EmailKarma.net, Q: We are currently setting up some new Feedback Loops (FBLs) with several ISPs and I’m looking for a best practice recommendation regarding our set-up within these systems. Suppose I send mail from...
Read MoreMore and more I’m reading questions about finding and evaluating a new ESP, so I’ve reviewed a number of the answers and these links will be helpful in getting you through the process * Competitive Analysis,...
Read MoreA few events of note to talk about in the second half of the month;* EEC’s Email Evolution Conference running Today and Tomorrow (Feb 12th and 13th).* MAAWG will be held in San Francisco, hosting their 12th GeneralMeeting...
Read MoreDay five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what happens when they are all put together and used...
Read MoreSo far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the Relationship that you build with your subscribers. By building...
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