Q:Dear EmailKarma.netHow long should you keep paper based opt-in proof? We currently handle some opt-in’s through offline joins and what is a recommended or required retention for keeping this data? How do other marketers...
Read MoreOriginal Posting in May 2008, issue of ThinData’s Email Strategies.Question:As a national retailer, we send out large volumes of email to our customers to confirm purchases or account modifications that they have made...
Read MoreImportant news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program – The Women’s Bean Project New...
Read MoreSo the day is finally here – well tomorrow is almost here. I’ll be presenting at the CMA National Trade Show in there education series (right in the middle of the trade show floor – scary).Drop by I’m...
Read MoreOn May 7th, 2008 The Senate of Canada had the First reading of Bill S-235, to be known as the Anti-Spam Act. Once I have time to fully digest this I’ll post my thoughts on this, but to get you started the bill deals with...
Read More