As a customer you want your vendors to make an effort to get to know you, your goals and an understanding the things that you want to get out of the relationship. You want to be more then a number or a record in a database...
Read MoreI just received word that I have officially passed and am now certified as a CIPP/C (Certified Information Privacy Professional – Canada).About the CIPP/C:The CIPP/C is a standalone credential that recognizes the privacy...
Read MoreStudy Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By E-mail MarketingEighty Five Percent of Marketers’ Initial E-mails Lacked PersonalizationAccording To Return Path’s New Subscriber...
Read MoreRecently I subscribed to a email newsletter from a consulting group that offers best practices to blogger… This organization was actually started by a well known email marketer, bonus in my eyes from a content...
Read MoreAs mentioned in the previous Direct Mag article the DMA planed on investigating Earth Day mailings sent to the the EEC’s member base (For those that didn’t get the letter, Laura posted the full text here), and...
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