The introduction of the Do Not Call List provides a great opportunity to re-examine your marketing mix – and ensure that customer permission is built into your activities. Developing permission-based marketing involves...
Read MoreI was reading this very insightful article by Linda Bustos of Get Elastic, the Ecommerce Blog. As a sender, I had to agree with her, when she made the point, that a subscriber list usually has more than a handful of GMail...
Read MoreAfter today’s Email Marketer’s Club newsletter went out Tamara and I got talking about subject line writing (BTW – I wrote todays – 15+% Open Rate in the first hour!). So I started to brag about my skills...
Read MoreThe Email Marketer’s Club has started an Email Marketing ‘Blog Pack’ for forum members. A place for members to share their RSS feeds in a single downloadable file, where people interested in Email Marketing can...
Read MoreYesterday at approximately 11:15 AM EST, everyone participating in the AOL FBL to switch over to the new ARF (more on ARF) format. You will notice a new subject line for these messages that will make abusive IP tracking...
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