Embrace Your Email Addiction!
Nothing gets my attention better, than when I read an online article asking me if I have an email addiction. In the article written by author JR Raphael of PC World, on Wednesday, October 15,...
Read MoreAuthor: Matt V - @emailkarma
Slashing staff
According to Direct Magazine layoffs are being reported today at the Direct Marketing Association, aproximatly two dozen staff are affected by this cost saving decission. The DMA is also planning to stop their member Newsletter...
Read MoreOneDegree.ca: Leverage Personalization
My latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing EmailThe OpportunityMarketers have long recognized that the best results come with the ability to deliver targeted communications to...
Read MoreKeep users engaged and wanting
Keeping used active and engaged is a challenging task, but here is an example of an email I can’t wait to receive. Take this as a easy example of how to achieve this.Similar deals to this come three or four times through...
Read MoreNEW Report: 2009 Email Marketing Benchmark Guide
MarketingSherpa brings us the latest installment of their annual Email Marketing Benchmark Guide. Having only read the Executive Summary, all I can say is that I can’t wait to see the full report.The summary teaser graphs...
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